The Philips Oral Healthcare team was exploring ways to help customers form healthy habits through their Sonicare brush and app. To ensure maximum learning, they needed a way to make the experience positive and engaging.

In collaboration with the Philips design team, we worked to first evolve their illustration style, making it more flexible, expressive and animation-friendly.
Then we developed a range of playful, celebratory animations and visuals to help make the app experience more encouraging and delightful.

As internal teams saw what we were creating, they asked us to create some additional inspirational animations showcasing Philips' corporate values (for internal use only).