Sure, Annual Reports can be boring, but they can also be a great opportunity to tell a brands' story in a new way. I'd been wanting to try a non-traditional approach to the Khan Academy Annual Report ever since I started working with the team. After a couple years of my pestering, they were kind enough to let us try for something more interactive and engaging than a standard pdf.

Along with a talented developer and UI/UX designer, we dreamed up a snappy, scroll-through experience that was fun to navigate and also visually communicated KA's impact and progress.